FAQs
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There is no better time than now, whatever stage you're at, to be more persuasive! It's just a question of persuasive for whom; customers, prospects, investors.
Please ask, I will always offer 30 mins of my time to help you sense-check the best course of action.
Nothing, in terms of assets. I can help from the very beginnning, developing the initial brand, even with naming the business.
What I do recommend, and can discuss with you, is how you resource ongoing comms. Because I've seen too many people spend money on brand strategy... and then do nothing with it.
I do not take on projects if I don't think the resource exists to see it implemented into something valuable.
I am always happy to sign a non-disclosure agreement before commencing discussions, I understand that brands can only be built by linking them closely to the commercial core of the business.
I do not work on hourly or daily rates, my costs are based on value, not time, because you are buying my ability to use 25 years of experience to do things better and faster than any regular agency.
This does not mean I am expensive, I don't have huge overheads and I can often move the dial for people quickly.
Brand and campaign strategy/creative projects tend to be around £4 - 6K + VAT
Advice and guidance is from £200 + VAT
Money is not my driver in life. But I value my worth.
My normal practice is to invoice for work on completion, on 14 days terms. I feel that is fair to all parties.
For larger projects I will often suggest splitting invoicing into stages. For new clients I may ask to issue a first-stage invoice on commencement.
Let me be clear, not paying someone on time is the ultimate lack of professional courtesy. I pay people on time, I expect the same in return. I have a zero tolerance approach to late payers.
It's a biblical reference. Not reflecting any personal view, but this particular Old Testament book has three ideas that inform my work.
The first is the line "Receive, from those whose heart prompts them to give". This sums up the connective force my services provide.
The second is that the rest of Exodus 25 describes the design of the Ark of the Covenant. It is effectively the original brand representation brief.
Thirdly I wanted to make a connection to ideas that have stood the test of time. When so much of marketing is about trendy tactics, my point of differentiation is that I utilise things that are more fundamental to persuading humans, things proven over time, but now largely forgotten.
