persuasive marketing
persuasive branding
persuasive advertising
power hour consults
25 years of agency experience has given me the ability to assess situations and recommend actions very rapidly.
Flexible for fast availability
Pre-meeting preparation
Via Zoom with recording and transcript
Post-meeting action plan as standard
deep-dive workshops
Either to assist planning or provide expert review. A chance for your team to contribute your brand marketing with an expert guide to set the agenda, steer the conversation, and ensure clear, valuable action.
In-person or virtual
Specific agenda for your project
3 hour focused session
Post-meeting action plan as standard
scripting & copywriting
Words, based on clever ideas, are my stock-in trade. I can script video productions, write sales emails, or produce entire website content.
But I don't just write. I persuade.
But I don't just write. I persuade.
video scripting
pitch deck wordsmithing
website copywriting
case study crafting
campaign concepts
/ 04Generating persuasive ideas in just a few words and key visuals is what I love most, be that through humour, inspiration, awe, or longing. I then brief great designers to bring this vibrantly to life.
research and idea generation from scratch
multiple variations of execution
fast delivery to meet the moment of need
briefing/management of design resource
brand platforms
/ 05I have developed a fast, effective process for complete brand creation, combining audience profiling, commercial imperatives, strong proposition creation and creative representation.
in-depth planning to involve your team
clear research and audience profiling
complete suite of messaging types
rationale for visual identity and assets
fractional cmo advisory
/ 06For select clients where there is a strong alignment in values I am happy to be involved on a consistent long-term basis to guide the full development of the brand in the marketplace.