campaign concepts
Amberjack
project type
campaign concepts
client
Amberjack
"You're not early talent, you're just in time"
What do they do?
Amberjack are one of the UK's leading providers of recruitment technology and talent acquisition/development services. They have a specialist candidate attraction arm which, amongst other things, designs and manages creative campaigns for its clients.
What did they need?
Amberjack has an in-house attraction team, which covers various different disciplines. I have provided outsourced creative direction for a number of Amberjack campaigns over the last few years, as well as advising on website design and content.
What did I do?
I assist the Amberjack team in preparing the campaign brief, liasing with media buyers and the client to scope the core creative requirement and the variations in assets required for the media plan. This will often compromise job boards, 3rd party advertising and updates to the clients' own web properties.
As an example, I worked on the campaign shown above for Danone, which involved the creation of a longlist of seven different possible messaging variations, from which the final creative was shown. HR teams are often not as familiar with producing creative camapigns as their colleagues in marketing so it's important to be able to bring them along on the journey and instill confidence in being distinctive and salient.
Amberjack are one of the UK's leading providers of recruitment technology and talent acquisition/development services. They have a specialist candidate attraction arm which, amongst other things, designs and manages creative campaigns for its clients.
What did they need?
Amberjack has an in-house attraction team, which covers various different disciplines. I have provided outsourced creative direction for a number of Amberjack campaigns over the last few years, as well as advising on website design and content.
What did I do?
I assist the Amberjack team in preparing the campaign brief, liasing with media buyers and the client to scope the core creative requirement and the variations in assets required for the media plan. This will often compromise job boards, 3rd party advertising and updates to the clients' own web properties.
As an example, I worked on the campaign shown above for Danone, which involved the creation of a longlist of seven different possible messaging variations, from which the final creative was shown. HR teams are often not as familiar with producing creative camapigns as their colleagues in marketing so it's important to be able to bring them along on the journey and instill confidence in being distinctive and salient.
It's not unsurprising that I trust my own husband to deliver excellence as a supplier! But I can also speak for how highly regarded he is by all our clients, and how much they enjoy working with him.
Our clients are large corporates, with demanding standards. But they are always delighted by Tom's energy and enthusiasm for promoting their employer brand, and gain a lot of confidence from working with someone with such experience, so they can be bolder than they might otherwise be.
Our clients are large corporates, with demanding standards. But they are always delighted by Tom's energy and enthusiasm for promoting their employer brand, and gain a lot of confidence from working with someone with such experience, so they can be bolder than they might otherwise be.
Su Hadley
Head of Attraction, Amberjack